Core Service Pillars
Music Marketing & Spotify Growth
Grow your streams, activate the algorithm, and build real fans. IBA specializes in data-driven Spotify promotion, playlist strategy, and streaming growth systems designed to increase monthly listeners, followers, saves, Discover Weekly placements, and algorithmic reach.
Services include:
- Spotify growth strategy
- Playlist pitching strategy
- Audience and listener behavior analysis
- Release optimization for DSP algorithms
- Streaming funnel development
Perfect for artists searching for "how to get more Spotify streams," "Spotify playlist promotion," and "music marketing agency."
Artist Development & Brand Building
Build a brand fans connect with. IBA helps artists develop the identity, story, and positioning needed to stand out in a crowded industry.
- Brand story development
- Visual identity direction
- Artist bio and messaging
- Brand voice and narrative positioning
- Fanbase development strategy
Social Media Strategy & Content Distribution
Your music and your story, everywhere. IBA provides a centralized content posting system for artists who need consistent visibility across platforms.
- Multi-platform posting (TikTok, Instagram, YouTube Shorts, Reels)
- Music video distribution
- Short-form content strategy
- Storytelling content development
- Fan engagement systems
- Content calendar creation
Ideal for artists who need someone to post their music videos, manage content, and grow their social presence.
Release Rollouts & Campaign Execution
Every release deserves a real plan. IBA builds full release strategies that align with DSP timelines, content windows, and marketing opportunities.
- Release rollout roadmap
- DSP submission timeline
- Content calendar and posting strategy
- Promotional sequencing
- Paid media planning
- Influencer and creator placement
A&R Strategy & Creative Direction
Sound direction, market positioning, and commercial strategy. IBA provides A&R guidance modeled after top major-label executives.
- A&R strategy and development
- Market and genre analysis
- Song selection and release strategy
- Creative direction for visuals and rollouts
- Commercial positioning
Industry Access & Strategic Partnerships
Enter the room. IBA connects artists with the people who move the industry.
- Industry network access
- Introductions to Grammy-winning producers
- Label executives and A&R teams
- Entertainment attorneys
- Sync licensing partners
- Brand partnership opportunities
Label, Distribution & Business Consulting
Navigate the music business with confidence.
- Music business consultation
- Label and distribution consulting
- Deal structure review
- Royalty and revenue strategy
- Distribution setup and optimization
- Joint venture and partnership guidance
Service Tiers
Tier 1 – Foundation & Brand Development
Build the base and own your identity. Tier 1 is for artists who need a professional brand, Spotify growth plan, and content strategy that converts followers into fans.
- Brand story development
- Spotify growth strategy
- Content Marketing Blueprint
- The C.R.A.V.E. Method™
- Release rollout roadmap
- Music business consultation
Flagship program: The 11-Week Rollout Strategy, the complete system for Spotify growth, fanbase building, and content creation.
Tier 2 – Growth, Industry Access & Strategic Partnerships
Scale the career and enter the room. Tier 2 is for artists ready for major-label-quality execution without giving up ownership.
- Advanced campaign management
- A&R strategy and development
- Industry network access
- Brand partnership development
- Label and distribution consulting
- Executive mentorship
Who We Work With
- Independent artists ready for real growth
- Emerging artists with buzz
- Producers building their brand
- Artist managers seeking expert support
- Labels needing marketing and A&R consulting
- Music entrepreneurs building platforms