Icon Breaking Agency × Aggie

Artist Development
Roadmap

The plan that turns recordings into a career.

We build artists, not singles. Production and market execution, run as one machine — from the first record through a full release cycle.

The Model — two layers, one artist
Layer 01 · Production

The Recordings

Production, professional vocal recording, mixing and mastering with our studio & engineering partners — the sonic foundation every release is built on.

Layer 02 · Icon Breaking Agency

The Career

Artist development, creative direction, marketing strategy, a Spotify growth campaign, positioning, and the long-term roadmap that turns recordings into momentum.

The Roadmap — 6 to 9 months
Phase 1

Onboard & Align

Discovery, creative brief, song selection, and positioning agreed.

Phase 2

Create

Recordings cut — production, vocals, mix and master.

Phase 3

Launch

First singles drop; the Spotify growth campaign and paid social go live.

Phase 4

Scale

Full catalog rolls out; audience and playlists grow; social runs for growth.

Scope of Work — what Icon Breaking leads
01

Composition

Musical foundations shaped to the artist's voice and goals.

02

Songwriting

Melodies, lyrics, and hook development with industry-level craft.

03

Creative Direction

A hit sound, compelling story, and strong visual identity.

04

Artist Positioning

Clear, authentic positioning that differentiates the artist.

05

Marketing & Spotify Growth

Platform-native rollout and a campaign that grows real fans.

06

Project Management

One point of coordination across production and every milestone.

See the three engagement levels →
Icon Breaking Agency · judson@iconbreaking.com · 305-834-1138
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