Founding 100 Open / IBA powered by Aggie
Masterclass

Release Lab for artists and the teams behind them.

The masterclass path introduces the IBA Release & Grow System powered by Aggie: how serious releases are planned, staffed, promoted, measured, and followed through.

Request access

Who should be in the room.

Artists

Stop releasing into silence

Understand the strategy, calendar, content, and story work needed before and after a release.

Managers

Operate the rollout

Give the team a coordinated release plan, campaign priorities, and a repeatable support structure.

A&Rs / Producers

Break the record

Use IBA infrastructure to support artists being developed by labels, A&Rs, and producer-led teams.

Masterclass topics.

01

The 11-week rollout strategy and what needs to happen before launch week.

02

Spotify growth, playlist strategy, content rhythm, music-video distribution, and short-form content.

03

How onboarding, payment links, shared calendars, and team accountability should connect into one release flow.

04

Where social scheduling tools, collaborator invites, and trending-audio workflows can fit into the operating layer.